Fine Jewellery She'll Treasure Every Day
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Jewellery Birthday Gifts
Gifting Made Beautifully Simple
Three steps to a gift she'll never forget
Meet Joanna, Our Founder
I started Annabel Jewellery in 2020, during maternity leave, at a time when the people we loved felt further away than ever. The pandemic had separated us from the friends and family we'd taken for granted — and I felt this overwhelming need to reach them. To send something that said — I'm thinking of you. I love you. I'm here.
I'd spent over a decade as a professional jewellery buyer. I knew beautiful jewellery existed. What didn't exist was jewellery that came with the words to go with it.
So I created it.
Every piece at Annabel Jewellery is chosen because it works as a gift. And every gift comes with a message card of your choice— 25 different messages — so you can finally say what you've always meant to say. The jewellery she'll wear every day. And the words she'll never forget.
Joanna x"
Every Detail, A Story
From the first glimpse to the final fold, our packaging is crafted to turn every moment into a meaningful experience.







