About Annabel Jewellery
An Online Jewellery Store for Everyday Wear, Gifting and Special Moments.
Our Story
Annabel Jewellery began in 2018 with a simple idea: to create beautiful 925 Sterling Silver jewellery designed for gifting and everyday wear.
With a background as a jewellery buyer for some of the UK’s most loved brands, Joanna saw a clear gap in the market. Too often, gifted jewellery was made from low-quality materials like brass, which tarnished quickly and caused discolored skin. Joanna wanted to change that by offering classic, meaningful jewellery that was genuinely made to last.
Thanks to the incredible support of our community, including over 12,000 five-star reviews on Etsy, Annabel Jewellery grew their range beyond their original pieces. Customers can find everything from chic party earrings to timeless bridal accessories and beautifully crafted hairpieces, all available through Annabel Jewellery’s online jewellery store.
What started in a spare bedroom, while juggling life as a mum to her toddler Annabel (our namesake) and newborn daughter Everly, has grown into something truly special. We are incredibly proud of how far we’ve come and are endlessly grateful to every customer who has supported our journey.
Our Promise To You
Our Core Values
Customer First
Customer satisfaction is at the heart of everything we do. We aim to create an exceptional experience through thoughtful service, seamless shopping, and meaningful interactions.
Exceptional Quality
Our jewellery is crafted from premium materials like 925 Sterling Silver, designed to last a lifetime. Every piece is responsibly made with attention to detail, blending timeless design with ethical craftsmanship.
Responsible Sourcing
We are dedicated to transparency and integrity in our supply chain. Our materials are carefully chosen to align with our commitment to ethical and sustainable practices.
Eco-Efficient Practices
We strive to minimise our environmental footprint. From thoughtful packaging to streamlined operations, our online jewellery store is constantly evolving to be as eco-efficient as possible.
Timeless Beauty with Purpose
Our collections are created to inspire and empower. Each piece celebrates moments, memories, and individuality—with purpose and care woven into every detail.
Continuous Improvement
We embrace innovation and growth, always looking for ways to elevate our standards, improve our sustainability efforts, and better serve the wonderful community that supports Annabel Jewellery.
